|
| Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt. |
Crisis Communications
ISBN-13:
9781317410416
Veröffentl:
2016
Seiten:
438
Autor:
Kathleen Fearn-Banks
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop crisis communication plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement.
1 Crisis Communications Today
Kunden Rezensionen
Mehr zum Thema
Folgen Sie uns auf:
