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Global Media Giants
ISBN-13:
9781317402855
Veröffentl:
2016
Seiten:
510
Autor:
Benjamin Birkinbine
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.
Introduction. Part I. Global Giants. 1. The Walt Disney Company. 2. National Amusements Incorporated. 3. Time Warner. 4. Comcast Corporation. 5. News Corporation. Part II: Regional & Geolinguistical Giants. 6. Televisa. 7. América Móvil. 8. The Bertelsmann Group. 9. Vivendi. 10. Mediaset S.p.A. (Gruppo Mediaset). 11. Telefónica. 12. Grupo Prisa. 13. TV Globo & The Globo Group. 14. Sony Corporation. Part III: Regional Overviews. 15. South America. 16. The Middle East. 17. Sub-Saharan Africa. 18. Eastern Europe. 19. South Asia. 20. East Asia & China. 21. Australian and New Zealand Media Corporations. Part IV: Internet Giants. 22. Apple, Inc. 23. The Microsoft Corporation. 24. Google, Inc. 25. Amazon.com. 26. Facebook. Part V: Global Ratings & Advertising Giants. 27. The Nielsen Company 28. Interpublic Group of Companies. Conclusion: Reflections on Media Power.
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