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Airline e-Commerce
ISBN-13:
9781317336976
Veröffentl:
2016
Seiten:
610
Autor:
Michael Hanke
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Since the first few airline tickets were sold online in December 1995, global online travel has grown to generate half a trillion dollars in annual revenue. This development has brought significant changes to airline businesses, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling, but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline's ongoing digital transformation:
1. Introduction 2. Digital Airline E-commerce Properties in Airline E-commerce 3. Airline E-Marketing 4. Airline E-Sales & Distribution 5. Multi-Channel Customer Service For Web Travellers: A Guide & How to Optimize It 6. The Airline E-commerce Organization 7. Airline E-commerce Strategy
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