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Intercultural Public Relations
Theories for Managing Relationships and Conflicts with Strategic Publics
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9781317280897
Veröffentl:
2018
Seiten:
340
Autor:
Lan Ni
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
0 - No protection
Sprache:
Englisch
Beschreibung:
Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and within the framework, examines empirical studies of intercultural interactions. This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework it provides will inform and guide the research and practices of intercultural public relations.
Acknowledgements
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