This book considers the applications of persuasion frameworks and reviews the major developments in communication topics within activity-related contexts. International experts offer theoretical overviews, agendas for future research and insights into contemporary research and practical implications.

Part I: Persuasion and Messaging 1. The Evolution of Health Communications Research: The Consequent Challenges and Opportunities in the Case of Physical Activity Message Framing 2. The Elaboration Likelihood Model: Changing Attitudes Toward Exercising and Beyond 3. Physical Activity Messaging for Action Control 4. The Role of Perceived Threat and Efficacy in Motivating Behavior Change in Sport and Physical Activity Communication Contexts 5. Inoculation Messaging 6. Psychological Reactance Theory, Sport, and Exercise: A Bright Future 7. Automatically Activated Cognitions and Physical Activity Messaging 8. Shaping Expectations 9. Harnessing the Weapons of Social Influence in Sport, Exercise, and Physical Activity Part II: Interpersonal Communication 10. Need-Supportive Communication: Implications for Motivation in Sport, Exercise, and Physical Activity 11. Persuasive Leadership in Sport and Exercise: Taking a Closer Look under the Hood 12. Principled Negotiation in Sport, Exercise, and Physical Activity 13. Embodiment in Sport: Strength, Readiness, Aggression, and Beyond 14. Communicating within Sport Teams 15. Communicating Physical Activity Information to People with Physical Disabilities 16. Self-presentation and Communication in Physical Activity Settings