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Commercial Due Diligence
ISBN-13:
9781317163800
Veröffentl:
2016
Seiten:
416
Autor:
Peter Howson
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Commercial Due Diligence is written by someone with over 25 years' experience of practical strategic analysis who nonetheless has a strong academic grounding. Here is a book that deals with the essentials of strategic analysis with the practitioner's eye. If you are in the business of formulating company strategy, and you want to see how to apply the theories and understand in practical terms what works, when, and what can go wrong, this is the book for you.
Part I The Basics; Chapter 1 What's It All About?; Chapter 2 Getting Started; Part II Analytical Techniques; Chapter 3 Which Market is the Target In?; Chapter 4 Industry Attractiveness; Chapter 5 Which Customers is the Target Serving?; Chapter 6 Ability to Compete; Chapter 7 Competitor Analysis; Chapter 8 The New Reality; Chapter 9 CDD in Special Situations; Chapter 10 Assessing Management; Chapter 11 Using the Output; Part III Collecting and Presenting the Data; Chapter 12 Structuring and Planning; Chapter 13 Interviewing; Chapter 14 Writing the Report;
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