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Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries
ISBN-13:
9781317105305
Veröffentl:
2016
Seiten:
192
Autor:
Martin Austin
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries is an assessment of the turbulent state of pharmaceutical and biotechnology markets as we enter the second decade of the 21st century. At the same time, the book offers a cautionary evaluation of the future financing of innovation in terms of what's gone wrong and how to succeed in the future. Martin Austin explores the challenge that the pharmaceutical (and related) industries face in terms of balancing short term, cost containment and expenditure control in areas such as internal research and development; whilst embracing in-licensing and the acquisition of innovative therapies to counteract their impending portfolio weaknesses in the mid to longer term.
Introduction; Part I The Challenge; Chapter 1 Novel Market Challenges; Chapter 2 What is Intellectual Property?; Part II Models and Solutions; Chapter 3 Market Opportunities; Chapter 4 Modeling and Forecasting; Chapter 5 Valuation; Chapter 6 Development Costs of Intellectual Property; Chapter 7 Commercial Strategy for Intellectual Property; Chapter 8 Marketing Intellectual Property in Healthcare; Chapter 9 Licensing, Selling and Finance; Chapter 10 Contract Execution; Chapter 11 Agreements;
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