Consuming Ancient Egypt examines the influence of Ancient Egypt on the everyday lives of contemporary people, of all ages, throughout the world.

Chapter 1 INTRODUCTION - TEA WITH A MUMMY: THE CONSUMER'S VIEW OF EGYPT'S IMMEMORIAL APPEAL, Michael Rice, MacDonald Sally; Chapter 2 'MUMMYMANIA' FOR THE MASSES - IS EGYPTOLOGY CURSED BY THE MUMMY'S CURSE?, Carter Lupton; Chapter 3 HOW TO STAGE AIDA, Jean-Marcel Humbert; Chapter 4 VICENT LLEÓ'S OPERTTA: LA CORTE DE FARAÓN, Covadonga Sevilla Cueva; Chapter 5 EGYPT IN HOLLYWOOD: PHARAOHS OF THE FIFTIES, Sam Serafy; Chapter 6 LOST IN TIME AND SPACE: ANCLENT EGYPT IN MUSEUMS, Sally MacDonald; Chapter 7 'ACQUISITIONS AT THE BRITISH MUSEUM, 1998', Julian Walker; Chapter 8 SELLING EGYPT: ENCOUNTERS AT KHAN EL-KHALILI, Fekri A. Hassan; Chapter 9 EGYPT'S PAST REGENERATED BY ITS OWN PEOPLE, Fayza Haikal; Chapter 10 WHAT DO TOURISTS LEARN OF EGYPT?, Okasha El Daly; Chapter 11 'WONDERFUL THINGS': PUBLISHING EGYPT IN WORLD AND IMAGE, Andrew Wheatcroft; Chapter 12 HIJACKED IMAGES: ANCIENT EGYPT IN FRENCH COMMERCIAL ADVERTISING, Bernadette Schnitzler; Chapter 13 ALTERNATIVE EGYPTS, Lynn Picknett, Clive Prince; Chapter 14 ANCIENT EGYPT ON THE SMALL SCREEN - FROM FACT TO FACTION IN THE UK, Tim Schadla-Hall, Genny Morris;