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Global Sport Management
ISBN-13:
9781315388656
Veröffentl:
2016
Seiten:
306
Autor:
Brenda G. Pitts
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
The international nature of modern sport requires sport organizations to modify their management practices, presenting both challenges and opportunities. This volume brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the contemporary sport industry. Including qualitative and quantitative studies, the book explores key themes such as managing resources and organisational change, marketing and promotion, law and regulation, sport-for-development, and research protocols. It represents an essential platform for the international exchange of ideas, best practice and research in global sport management.
Part I: Global Perspectives
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