Digital platforms have generated content ripe for analysis but have also created methodological, practical and ethical challenges. This book critically examines qualitative research in the digital space and offers novel insights into how the rise of new technology is helping to shape sport and exercise studies.

Introduction: Digital qualitative research in sport and exercise [Andrea Bundon] Part I: Conceptualizing digital qualitative research 1. (Digital) culture, media citizenship and major event narratives [David McGillivray] 2. The datatification of everything: Towards a sociology of sport and Big Data [Brad Millington and Rob Millington] 3. Transformative potential? Feminist approaches to digital sport media research [Dunja Antunovic] Part II: Doing digital qualitative research 4. Understanding athletes' online participation: A ticket to qualitative research on online sports arenas [Urban Carlén and Ninitha Maivorsdotter] 5. Guarding against quick and easy: Tightening up qualitative sport and social media research [Jimmy Sanderson] 6. Research consideration when investigating psychological factors and health-related issues in online contexts [Matthew Hall and Sarah Grogan] Part III: Examples of digital qualitative research in sport and exercise 7. Mommy blogging: Understanding athlete-mother identities in a running community using discursive psychological analysis [Kerry McGannon and Jenny McMahon] 8. Unless you go online you're on your own: Blogging as a bridge in para-sport [Andrea Bundon and Laura Hurd Clarke] 9. Sponsorship goes social: Analyzing Twitter users' discussion of French Open sponsors [Elizabeth Delia and Cole Armstrong] 10. Shaky footage from the field: Envisioning a new terrain with film-based inquiry [Yosuke Washiya] Afterword: Sport's digital future: Biodigital design, e-sport, mixed reality, fan engagement and gamification [Andy Miah]