Forestry is an important foundation of the global economy.

Section I. SETTING THE SCENE . Introduction. What is a forest? Main Milestones in Forestry Evolution.Main Current Ethical Models on the Scene. Section II. URBANIZATION OF THE SOCIETY. Main Findings and Trends of Urbanization. Urban Lifestyles: Forest Needs and Fears. Toward a Social Representation of Forest by Western Urbanized Societies. Human Desertification and Disempowerment of Rural Territories.Dendroculture: Social Imaginations, Art and Culture in Forests.Communicating to Support the Comprehension of Forest-Related Issues by Non-Expert Audiences. Section III. TERTIARIZATION OF THE ECONOMY. Main findings and Trends of Tertiarization. Increasing Role of Services: Trends, Drivers and Search for New Perspectives. Human Health, a Tertiary Product of Forests. Framing Investments in Forest Services. Motivation of Service Producers. Main Findings and Trends of Globalization. Financialization and the Forestry Sector. Social and Technological Innovations in Forestry.Globalization and Employment in Forests and Tree Product Value Chains: Are Women Losing Out? Fragmented Forest Policy: Asset or Concern? Section V. LESSONS LEARNED. Conclusion and Perspectives.