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International Business: A Managerial Perspective, Global Edition
ISBN-13:
9781292313795
Veröffentl:
2019
Seiten:
624
Autor:
Ricky W. Griffin
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
For courses in international business.Successfully prepare students for the international marketplaceInternational Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasises cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organisations worldwide.
PART 1: THE WORLD'S MARKETPLACES
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