|
| Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt. |
Global Marketing, Global Edition
ISBN-13:
9781292304083
Veröffentl:
2019
Seiten:
632
Autor:
Warren J. Keegan
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
For courses in global marketing.Familiarises students with global marketing and the global business environmentGlobal Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.
PART 1: INTRODUCTION
Kunden Rezensionen
Mehr zum Thema
Folgen Sie uns auf:
