Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of viewDo you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile-aiming all their sales and marketing efforts towards this single type of person-and end up missing out on endless opportunities to sell their services or products.Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered.Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you'll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections.The Widest Net shows how to: