From bestselling author and Shark Tank star Robert Herjavec comes a business book in which he transcends the business world, helping us all learn the art of persuasion in order to get ahead in our personal and professional lives.A Wall Street Journal Bestseller!Many people assume that effective sales ability demands a unique personality and an aggressive attitude. It's not true, and Robert Herjavec is proof. Known as the "Nice Shark" on the ABC's Emmy Award-winning hit show SHARK TANK, Robert Herjavec is loved by viewers, who respond to his affable nature. He has developed an honest and genuine approach to life and selling that has set him apart from his cut-throat colleagues, and rewarded him with a degree of wealth measured in hundreds of millions of dollars.In You Don't Have to Be a Shark, Robert transcends pure sales technique and teaches "non-business people" what they need to know in order to sell themselves successfully. We are each our own greatest asset, and in order to achieve our goals, we need to be able to communicate with others, position ourselves and even look the part. Robert's philosophy is simple: Great salespeople are made, not born, and no one achieves success in life without knowing how to sell. Entertaining, enlightening and effective, You Don't Have to Be a Shark will reveal the secrets of one of North America's most successful businessmen, who also happens to be one of today's most prominent TV personalities, delivered in a friendly, down-to-earth manner, and filled with anecdotes and observations to support its hard-nosed advice.

1. Learning New Steps on a Different Floor2. Everyone Is Selling Somebody Something3. Classes in the College of Bad Debts4. The Art of Legitimate Selling5. The Chill of Cold Calls6. The Biggest Myth About Sales and Life7. Inside the Shark Tank8. Shark Bites9. The World Owes You Nothing-Except Opportunity10. How Do You Know What You're Good At?11. The 80/20 Rule and How It Rules Life12. All the Things About Selling That I Learned from Dancing-and Vice Versa13. Five Things Every Salesperson Needs to Know14. Five Things That Everyone in Sales Needs to Do15. Sometimes the Most Difficult Person to Be Is Yourself16. The Closing Conundrum: People Want to Buy; They Don't Want to Be Sold17. Setting Your Moral Compass18. The Best Source of Your Job Security . . . Is You19. Think of a Job Application as an Ad Campaign20. Learn to Swim with Sharks Without Being One21. It's Not the School Prom (but Sometimes It Feels That Way)22. How to Ask for a Raise23. If You Can't See It, You Can't Reach It24. Beware of the Bull's-eye on Your Back25. The Price of Success26. The Significance of Socks27. Keep Moving Forward