Small Data: The Tiny Clues That Uncover Huge Trends
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ISBN-13:
9781250118011
Veröffentl:
2017
Erscheinungsdatum:
14.02.2017
Seiten:
256
Autor:
Martin Lindstrom
Gewicht:
222 g
Format:
208x139x20 mm
Sprache:
Englisch
Beschreibung:
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. Lindstrom connects the dots in this globe-trotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior.
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