The Death of A Thousand Cuts
Corporate Campaigns and the Attack on the Corporation
Besorgungstitel - wird vorgemerkt | Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
85,55 €*
Alle Preise inkl. MwSt.|Versandkostenfrei
ISBN-13:
9781138989016
Veröffentl:
2015
Erscheinungsdatum:
24.11.2015
Seiten:
381
Autor:
Jarol B Manheim
Gewicht:
508 g
Format:
229x152x20 mm
Sprache:
Englisch
Beschreibung:
This bk presents the first up-to-date comprehensive treatment of the corporate campaign . It is aimed at both scholars, advanced students and it's practioners in fields of political commun, public relations, labor studies, human resources and management.
Contents: Preface. Introduction. From Ann Arbor, With Love. The State of the Unions. The Learning Curve. The Corporate Campaign Comes of Age. Nonlabor-Based Anticorporate Campaigns. Look for the Union Label. Attack of the "Tree-Huggers." Campaigning by the Book. The Codes of the West. Money Talks.... ...and the Customers Walk. The Tools of Capitalism. The Campaign Branches Out. Telling the Public What It Thinks. Weaving a Web, Worldwide. Back to the Future. Appendices: Union-Initiated and Other Labor-Based Corporate Campaigns, 1974-1999. Anticorporate Campaigns Launched by Nonlabor Entities, 1989-1999.
Kunden Rezensionen
Mehr zum Thema
Folgen Sie uns auf:
