Mapping Media in China is the first book-length study that goes below the 'national' scale to focus on the rich diversity of media in China from local, provincial and regional angles. This book explores the media as both a reflection of the diversity within China and as an active agent behind these growing differences. It will be invaluable to both students and scholars of Chinese and Asian studies, media and communication studies, geography, anthropology and cultural studies.

Part 1: Methodologies and Ffameworks Localizing Chinese Media: An Introduction 1. Localizing Chinese Media: A Geographic Turn in Media and Communication Research Part 2: Local Politics: Contesting the Centre 2. Provincial Papers, National Power: The Scaling up of the Nanfang Daily Media Group 3. Dialects and Local Media: The Cases of Kunming and Yunnan TV 4. Top-Down Policies versus Grassroots Resistance: The Management of Illegal Satellite Dishes in Chinese Villages Part 3: Rural Cultures: Grassroots Practices 5. `Village Videos¿ and the Visual Mainstream in Rural, Ethnic Guizhou 6. `Family¿ vs. `State¿ in Media Ritual: Fieldwork in an Ethnic Minority Village in Yunnan Province Part 4: Regional Formations: Creative Responses to Globalization 7. Shanzhaiji and the Transformation of the Local Mediascape in Shenzhen 8. Contemporary Art and Mediatization in Brand PRD¿ 9. Sliding Scales: The Mediated Lives of Miao Pop Singer A You Duo Part 5: Rescaling Place: Heritage and Belonging 10. Making an Empty Show of Strength: Media and the Politics of Discernment in Provincial Place Branding Projects 11. Living Red: Production, Consumption and Local Memory of Revolutionary Culture in Linyi 12. Heritage Struggles and Place-Makings in Zhejiang Province: Local Media, Cross-Regional Media Interactions, and Media Strategies from Below