Beschreibung:
In the last forty years there has been an astonishing surge in our understanding of how people make economic decisions. This book examines the evolution of the two fields credited with such advances, behavioural economics and bounded rationality. It calls for a re-fusion of bounded rationality and behavioural economics, and will be of interest to both students and researcher.
1. Behavioural economics and bounded rationality Chapter 2. Recent developments in the behavioural economics literature: a survey 3. Recent developments in the bounded rationality literature: a survey 4. Audiences and impact 5. Commonality and differentiation: examined and evaluated 6. Towards an abstract behavioural framework 7. Concluding thoughts