Pricing Analytics
Models and Advanced Quantitative Techniques for Product Pricing
Besorgungstitel - wird vorgemerkt | Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
71,65 €*
Alle Preise inkl. MwSt.|Versandkostenfrei
ISBN-13:
9781138623934
Veröffentl:
2018
Erscheinungsdatum:
26.06.2018
Seiten:
318
Autor:
Walter R Paczkowski
Gewicht:
476 g
Format:
234x156x18 mm
Sprache:
Englisch
Beschreibung:
The theme of this book is simple. The price, the number someone puts on a product to help consumers decide to buy that product, comes from data. Specifically, it comes from statistically modeling the data.
List of Figures; List of Tables; 1 Preface; I Background; 1 Introduction; 2 Elasticities - Background and Concept; 3 Elasticities - Their Use in Pricing; II Stated Preference Models; 4 Conjoint Analysis; 5 Discrete Choice Models; 6 MaxDiff Models; 7 Other Stated Preference Methods; III Price Segmentation; 8 Price Segmentation: Basic Models; 9 Price Segmentation: Advanced Models; IV Big Data and Econometric Models; 10 Working with Big Data; 11 Big Data Pricing Models; 12 Big Data and Nonlinear Prices; References
Kunden Rezensionen
Mehr zum Thema
Folgen Sie uns auf:
