Web Marketing for the Music Business
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ISBN-13:
9781138453289
Veröffentl:
2017
Erscheinungsdatum:
11.07.2017
Seiten:
304
Autor:
Tom Hutchison
Gewicht:
558 g
Sprache:
Englisch
Beschreibung:
Helps to develop the essential Internet presence needed for promotion, sales, and distribution. This title provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website.
Chapter 1 Development of Music Marketing on the internet; Chapter 2 State of the Market; Chapter 3 Overall Music Marketing Strategy; Chapter 4 Domains and Hosts; Chapter 5 Creating the Web Site; Chapter 6 HTML and Scripts; Chapter 7 Optimizing and Monitoring Your Web Site to Increase Traffic; Chapter 8 Audio and Video for Your Web Site; Chapter 9 E-commerce and Financial Transactions; Chapter 10 Finding Your Market; Chapter 11 Successful Promotion on the Web; Chapter 12 Social Networking Sites; Chapter 13 Professional, Legal and Ethical Issues; Chapter 14 Mobile Media; Chapter 15 Mobile Music Marketing;
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