Total Relationship Marketing
Besorgungstitel - wird vorgemerkt | Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
299,08 €*
Alle Preise inkl. MwSt.|Versandkostenfrei
ISBN-13:
9781138168930
Veröffentl:
2015
Erscheinungsdatum:
02.11.2015
Seiten:
396
Autor:
Evert Gummesson
Gewicht:
826 g
Format:
244x170x22 mm
Sprache:
Englisch
Beschreibung:
This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted - and debated - parts of marketing but are currently undergoing dramatic change.
Chapter 1 Relational Approaches to Marketing; Chapter 2 Classic Market Relationships; Chapter 3 Special Market Relationships; Chapter 4 Mega Relationships; Chapter 5 Nano Relationships; Chapter 6 Marketing Metrics and Return on Relationships; Chapter 7 RM and the network organization; Chapter 8 RM/CRM - Drivers of a Paradigm Shift in Marketing;
Kunden Rezensionen
Mehr zum Thema
Folgen Sie uns auf:
