Marketing Organization Development
A How-To Guide for Od Consultants
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ISBN-13:
9781138033313
Veröffentl:
2017
Erscheinungsdatum:
20.03.2017
Seiten:
202
Autor:
William J Rothwell
Gewicht:
453 g
Format:
254x182x15 mm
Sprache:
Englisch
Beschreibung:
Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients' expectation and the actual role of OD consultants. This book is about how to overcome that dilemma by finding effective marketing strategies for a different approach to consulting.
Preface. Acknowledgements. Advance Organizer. Chapter 1:Unique Challenges in Marketing Change Management, Performance Consulting and Organization Development. Chapter 2: Marketing Landscape, Tools, and Definitions. Chapter 3: Evaluating Personal Strengths and Weaknesses. Chapter 4: Evaluating Unmet Needs and Opportunities. Chapter 5: Proposal Process. Chapter 6: Pricing OD Consulting Services. Chapter 7: Channels for Organization Development Marketing. Chapter 8: Communication Planning and Branding. Chapter 9: Personal Sales. Chapter 10: Executive-Level Communications. Chapter 11: How Measurement and Appraisal Can Be the Means to the End of Marketing Organization Development. Chapter 12: The Future of Marketing Organization Development Consulting.
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