This cutting edge book considers the question of Islam and commercialisation in Indonesia, a majority Muslim, non-Arab country. Revealing the cultural heterogeneity behind rising Islamism in a democratizing society, it highlights the case of television production and the identity of its viewers. Drawing from detailed case studies from across islands in the diverse archipelagic country, it contends that commercial television has democratised the relationship between Islamic authority and the Muslim congregation, and investigates the responses of the heterogeneous middle class towards commercial da'wah. By taking the case of commercial television, the book argues that what is occurring in Indonesia is less related to Islamic ideologisation than it is a symbiosis between Muslim middle class anxieties and the workings of market forces. It examines the web of relationships that links Islamic expression, commercial television, and national imagination, arguing that the commercialisation of Islam through national television discloses unrequited expectations of equality between ethnic and religious groups as well as between regions.

The Emergence of a Muslim Middle Class in Liberalising Indonesia.- Television and the Da'wah Supermarket.- Commercial Da'wah.- Anxieties of the Muslim Middle Class.- Market-compatible Developmentalism.- Local Subjugations.- Conclusion.