Beschreibung:
The chapter 'Introduction: Address as Social Action Across Cultures and Contexts' is oepn access under a CC BY 4.0 license via link.springer.com.
Introduction; Catrin Norrby and Camilla Wide 1. Negotiating Address in a Pluricentric Language: Dutch/Flemish; Roel Vismans 2. Communities of Addressing Practice? Address in Internet Forums Based in German-speaking Countries; Heinz L. Kretzenbacher and Doris Schüpbach 3. At the Cinema: The Swedish 'du-reform' in Advertising Films; Maria Fremer 4. Address and Interpersonal Relationships in Finland-Swedish and Sweden-Swedish Service Encounters; Catrin Norrby, Camilla Wide, Jenny Nilsson and Jan Lindström 5. First Names at Starbucks: A Clash of Cultures?; Johanna Isosävi and Hanna Lappalainen 6. Address in Italian Academic Interactions: The Power of Distance and (Non)-Reciprocity; Maicol Formentelli and John Hajek The Last Word on Address; Jane Warren