Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management, analysing behavioural theories such as theory of comparative advantage, theories of macro and micro marketing economics, socio-cultural theories, and various contemporary concepts of international business management. The book puts forward a broad foundation of the subject beginning with a discussion of the concept of market dynamics and followed by an analysis of the changing behaviour of markets and its components. The core discussion focuses upon the ability to do business in international markets, putting forward critical insights on the significance of leadership, building consumer value through innovation, tracking the external environment for organizational change as well as important emerging trends towards building an innovative venture.

Foreword; Tanya ZlatevaPART I: MAPPING MARKET SCENARIO1. Understanding International Business2. International Finance3. Economic and Cultural Dynamics4. Political and Legal FactorsPART II: PREPARING DESTINATION MARKETS5. Market Research and Organizational Design6. Internal and External Fit7. Segmentation, Targeting, and PositioningPART III: DEVELOPING FUNCTIONAL STRATEGIES8. Product Strategies9. International Pricing and Distribution Strategies10. Promotion StrategiesReferencesIndex