Fashion Brand Internationalization
Opportunities and Challenges
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ISBN-13:
9781137523365
Veröffentl:
2016
Erscheinungsdatum:
30.06.2016
Seiten:
142
Autor:
Byoungho Jin
Gewicht:
343 g
Format:
217x154x17 mm
Sprache:
Englisch
Beschreibung:
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization.
Presents small yet global case studies on representative fashion brands in Europe and Asia
1. Overview of Fashion Brand Internationalization: Theories and Trends
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