The Political Marketing Game
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ISBN-13:
9781137516428
Veröffentl:
2011
Erscheinungsdatum:
29.03.2011
Seiten:
259
Autor:
J. Lees-Marshment
Gewicht:
322 g
Format:
216x140x15 mm
Sprache:
Englisch
Beschreibung:
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Identifies what works in political marketing, showing that politicians can choose to play the game to achieve change, not just win votes
Introduction Analyzing the Market Strategic Development Leading Responsively Marketing the Party Communicating Managing Delivery Marketing Democratically Conclusion: Political Marketing, Democracy and Partnership Academic References Practitioner Interview References
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