Winning Minds
Secrets From the Language of Leadership
Paperback
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ISBN-13:
9781137465924
Veröffentl:
2015
Einband:
Paperback
Erscheinungsdatum:
30.07.2015
Seiten:
240
Autor:
Simon Lancaster
Gewicht:
371 g
Format:
235x155x14 mm
Sprache:
Englisch
Beschreibung:
Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.
Top speechwriter, Simon Lancaster, blends ancient rhetoric and neuroscience to create the ultimate practical guide to the Language of Leadership.
PART ONE: THE INSTINCTIVE MINDMetaphors that move mindsThe Look of LeadershipEmpathy and the power of niceSmiles and humourInner purposeBreathingStyleWhat's in a name?PART TWO: THE EMOTIONAL MINDStories and emotionPersonal storiesCreating culturesHarnessing historyThe value of valuesFlattery and loveGreat words we loveRepetition. Repetition. Repetition.The eternal power of exaggerationPART THREE: THE LOGICAL MINDThrees! Threes! Threes!BalanceRhyme or reasonPower of PerspectiveThink of a numberBrevity
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