Doctor Who: The Unfolding Event -- Marketing, Merchandising and Mediatizing a Brand Anniversary
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ISBN-13:
9781137463319
Veröffentl:
2015
Erscheinungsdatum:
20.07.2015
Seiten:
146
Autor:
Matt Hills
Gewicht:
349 g
Format:
216x140x13 mm
Sprache:
Englisch
Beschreibung:
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
Introduction: Media Anniversaries - Brand, Paratext, Event... and the Hype of the Doctor1. Marketing the 50th Anniversary - Brand Management and the Cultural Value of the Doctor2. Merchandising the 50th Anniversary - Public Service Consumption in the Name of the Doctor 3. Mediatizing the 50th Anniversary - Cinematic Liveness and the 'Developing Art' of the Doctor
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