This study explores the idea voiced by journalist Henry McDonald that the Protestant, Unionist and Loyalist tribes of Ulster are '...the least fashionable community in Western Europe'. A cast of contributors including prominent politicians, academics, journalists and artists explore the reasons informing public perceptions attached to this community.

Introduction - Paul Burgess and Gareth Mulvenna 1. Beginning to talk to 'Billy': Revising Southern Stereotypes of Unionism; Eoghan Harris 2. Investigating the Protestant 'Kaleidoscope'; Henry McDonald 3. Lost in Translation: Loyalism and the Media; Malachi O'Doherty 4. Typical Unionists? The Politicians and their People, Past and Present; James Greer 5. 'Doing Their Bit': Gendering the Constitution of Protestant, Unionist and Loyalist Identities; Fidelma Ashe and Caireen McCluskey 6. The Re-invention of the Orange Order: Triumphalism or Orangefest?; Brian Kennaway 7. Loyalism on Film and Out of Context; Stephen Baker 8. This Sporting Life: Anything to Declare? Community Allegiance, Sports and the National Question; Thomas Paul Burgess 9. No-One Likes Us, We Don't Care: What is to be (un) done about Ulster Protestant Identity?; Robbie McVeigh 10. Celebration and Controversy in America: At Home with the Scots-Irish Diaspora; John Wilson and Alister McReynolds 11. Convergence; Graham Reid 12. Labour Aristocracies, Triumphalism and Melancholy: Misconceptions of the Protestant Working Class and Loyalist Community; Gareth Mulvenna 13. To the Beat of a Different Drum; Loyalist Youth and the Culture of Marching Bands; Sam McCready and Neil Symington 14. Blood Sacrifice for Queen and Country: Paramilitarism and Political Manoeuvrings; Billy Hutchinson