The global digital revolution has changed consumer society, service expectations, and funding models forever. Value Driven Service Innovation explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today.

PART I: INNOVATING IN THE AMAZON ECONOMY: PROPOSING A NEW MODEL1. Explaining The Amazon Economy And The Need For A New Model In Innovation2. The New Model Of The Innovative FirmPART II: INSIGHTS: WHAT IS MOST IMPORTANT FOR INNOVATION TO SUCCEED? 3. Insights From Service Innovation Thinkers (Teece, Chesbrough, Vargo)4. Insights From Service Innovation PractitionersPART III: APPLICATION: CREATING VALUE IN THE COMPONENTS OF SERVICE INNOVATION: STATEMENTS, METHODOLOGY, AND CHECKLIST5. Innovation Capacity6. Innovation Ability7. Innovation Commercialization And Value Formation8. An Innovation Audit: The SIT ChecklistPART IV: PRACTICE: ANALYZING CASES WITH THE SERVICE INNOVATION TRIANGLE9. Apple And Nokia: The Transformation From Products To Services10. Amazon And Borders: From Sector Focus To Competence Focus11. Facebook And Myspace: The Importance Of Social Networks12. Tesco And Sainsbury's: The Need To Turn Ideas Into Action13. Kodak And Xerox: How High Risk Aversion Kills CompaniesPART V: SUMMARY & CONCLUSION: THE USE AND VALUE OF THIS BOOK14. The SIT Methodology