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The Power of Customer Misbehavior
Drive Growth and Innovation by Learning from Your Customers
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9781137348920
Veröffentl:
2013
Seiten:
192
Autor:
M. Fisher
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
1. Why is Viral Growth Important? 2. The Viral Model 3. Technological Factors 4. Demonstrating Skills, Proficiency, Taste and Accomplishments 5. Seeing and Being Seen 6. Getting It Right 7. Getting It Wrong 8. Conclusion
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