Lifestyle Brands
A Guide to Aspirational Marketing
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ISBN-13:
9781137285928
Veröffentl:
2012
Erscheinungsdatum:
05.12.2012
Seiten:
141
Autor:
S. Saviolo
Gewicht:
393 g
Format:
241x163x17 mm
Sprache:
Englisch
Beschreibung:
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
First book to provide a consistent and dynamic approach to lifestyle brands with up to date cases and examples
Introduction - Brands and Symbolic Value Brands and Social Identities: an Increasingly Close Link The Brand: What is it, How it Builds Value and Why We Grow Fond of it From Authority to Lifestyle: a Mapping of Brands With High Symbolic Value How Lifestyle Brands Work: an Interpretative Model The Model in Action The Economic Impact and Financial Equity of the Brand Examples include Patagonia, Nike, The Body Shop, Abercrombie & Fitch, Club Med, Diesel, Apple, Virgin
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