Business Discourse
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ISBN-13:
9781137024916
Veröffentl:
2013
Erscheinungsdatum:
25.07.2013
Seiten:
359
Autor:
Francesca Bargiela-Chiappini
Gewicht:
794 g
Format:
236x160x28 mm
Sprache:
Englisch
Beschreibung:
This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.
The first comprehensive, research-based introduction to business discourse
PART I: THE FIELD OF BUSINESS DISCOURSE 1. What is Business Discourse? 2. Challenges in the Future PART II: APPLYING BUSINESS DISCOURSE RESEARCH 3. Research-based Business Discourse Teaching 4. Research-based Consultancy Work 5. Research-based Teaching Materials PART III: RESEARCHING BUSINESS DISCOURSE 6. Themes and Research Strategies 7. Research Methodologies, Frameworks and Project Ideas 8. Research Cases PART IV: RESOURCES 9. A Guide to Resources for Business Discourse Research References Index
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