Globalizing Ideal Beauty
How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century
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ISBN-13:
9781137021007
Veröffentl:
2012
Erscheinungsdatum:
07.08.2012
Seiten:
210
Autor:
D. Sutton
Gewicht:
281 g
Format:
215x143x14 mm
Sprache:
Englisch
Beschreibung:
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s
Introduction From Suffrage to Soap 'Good Looks Supremacy' Selling Prestige and Whiteness Selling Sex and Science J. Walter Thompson's International Expansion and the Ideology of Civilization J. Walter Thompson's International Ads Index
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