Brand Revolution
Rethinking Brand Identity
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ISBN-13:
9781137019486
Veröffentl:
2012
Erscheinungsdatum:
09.11.2012
Seiten:
171
Autor:
M. Sicard
Gewicht:
249 g
Format:
236x157x18 mm
Sprache:
Englisch
Beschreibung:
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
There is about to be a Brand Revolution! This books helps organisations think about the constantly changing relationship between the customer and the end user in order to manage brand identity
PART I Brand Identity: The Story Of A Meteorite A Paradoxical Success Story What Is The Situation Today? When The Unconscious Gets Involved A New Way Of Thinking About Brand Identity PART II An Analytical Method The Concept Behind The Fingerprinting Method The Fingerprinting Method: The 7 Poles The Fingerprinting Method: A User's Manual Conclusion Bibliography Index Of Brands
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