The book draws upon theories and concepts from sociology and anthropology (the socio-cultural perspective), sport and tourism studies, and business studies and discuss how they might be applied to the study of sport tourism.

Part 1: Theoretical Overview 1. Overview Heather Gibson Part 2: Understanding Sport Tourism: Socio-Cultural Perspectives 2. Constraints Ed Jackson andTom Hinch 3. Serious Leisure Ian Jonesand Chris Green 4. Nostalgia Sean GammonandSheranne FairelyPart 2: Sport and Tourist Studies: Theories and Paradigms 5. Tourist Roles Heather Gibson 6. The Place of Sport Tourism in Destination Branding Laurence Chalip 7. Seasonality/Attractions Framework James Higham 8. Host and Guest Relations Elizabeth Fredline 9. Globalization Mike SilkandJohn AmisPart 3: Business Studies: Concepts and Paradigms 10. Marketing Tracey Harrison-HillandLaurence Chalip 11. Service Quality Des ThwaitesandSimon Chadwick 12. Economics Trevor Mules andLarry Dwyer 13. Policy and Planning Mike Weed 14. (Destination) Management Marg DeeryandLeo JagoPart 4: Bringing it all Together 15. Conclusions and Way Forward Heather Gibson