Beschreibung:
As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media theory and practice as it relates to older Americans.
Contents: E. Palmore, Foreword. Preface. Introduction to Mass Media, Aging Americans, and Baby Boomers. Theory and Research on Communication and Gerontology. Radio-Television News and the Elderly. Print Media and the Elderly. Entertainment Media. Advertising, Public Relations, and Advocacy. Internet and New Media. Health and Sexual Media Content. Political Issues of Media and Gerontology. Aging Americans, Mass Media, and the Future.