Social Psychologists have long recognized that people's attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior. However, the past decade has shown several new approaches to attitude measurement. This volume addresses all of these new techniques, as well as the new wave of implicit measures and the contribution they have made to understanding attitudes and attitude change.

Part 1. Overview. R.E. Petty, R.H. Fazio, P. Briñol, The New Implicit Measures: An Overview. M.A. Olson, R.H. Fazio, Implicit and Explicit Measures of Attitudes: The Perspective of the MODE Model. A.G. Greenwald, B. Nosek, Attitudinal Dissociation: What Does It Mean? Part 2. Ambivalence/Consistency . B. Gawronski, F. Strack, G.V. Bodenhausen, Attitudes and Cognitive Consistency: The Role of Associative and Propositional Processes. R.E. Petty, P. Briñol, Implicit Ambivalence: A Meta-cognitive Approach. Part 3. Prejudice. J.F. Dovidio, K. Kawakami, N. Smoak, S.L. Gaertner, The Nature of Contemporary Racial Prejudice: Insight from Implicit and Explicit Measures of Attitudes. D. Amodio, P.G. Devine, On the Interpersonal Functions of Implicit Stereotyping and Evaluative Race Bias: Insights from Social Neuroscience. Part 4. Self-esteem. A. Dijksterhuis, L.W. Albers, K.C.A. Bongers, Digging for the Real Attitude: Lessons from Research on Explicit and Implicit Self-Esteem. C.H. Jordan, C. Logel, S.J. Spencer, M.P. Zanna, M.L. Whitfield, The Heterogeneity of Self Esteem: Exploring the Interplay Between Implicit and Explicit Self-Esteem. Part 5. Attitude Change . P. Briñol, R.E. Petty, M. McCaslin, Changing Attitudes on Implicit Versus Explicit Measures: What Is the Difference? G.R. Maio, G. Haddock, Implicit Measures in Applied Contexts: An Illustrative Examination of Anti-racism Advertising. Part 6. Implicit Measurement: Conceptual Issues . J. De Houwer, Comparing Measures of Attitudes at the Functional and Structural Level: Analysis and Implications. J.W. Sherman, Controlled Influences on Implicit Measures: Confronting The Myth of Process-purity and Taming the Cognitive Monster. Part 7. Additional Measures. W. Von Hippel, D. Sekaquaptewa, P.T. Vargas, Linguistic Markers of Implicit Attitudes. B.K. Payne, Attitude Misattribution: Implications for Attitude Measurement and the Implicit-Explicit Relationship. W.A. Cunningham, D.J. Packer, A. Kesek, J.J. Van Bavel, Implicit Measurement of Attitudes: A Physiological Approach.