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Advertising Explained (RLE Advertising)
ISBN-13:
9781136664335
Veröffentl:
2013
Seiten:
120
Autor:
Dennis Caton
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.
1. Words of warning 2. Why advertise? 3. The media: the press, outdoor publicity, film advertising, radio advertising, point of sale publicity, direct mail 4. The mechanics of advertising: paper and printing, mechanical production, colour work, adaption of press advertisements 5. The advertising agency 6. The science of advertising: advertising strategy, advertising tactics 7. Overseas advertising 8. Now you know.
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