Beschreibung:
As the event management field expands, there has been an emergence of a distinctive 'events' policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management.
1. Events Policy: An Emerging Field of Study 2. Events and Festivity: From Ritual to Regeneration 3. Trends in Events and Festivals: The Policy Panacea 4. Evaluating Event Outcomes: A Legitimation Crisis 5. The Politics of Events in an Age of Accumulation 6. Consuming Events: From Bread and Circuses to Brand 7. Events and Social Capital: Linking and Empowering Communities 8. Events as Cultural Capital: Animating the Urban 9. Glasgow 2014: Demonstrating Capacity and Competence 10. Destination Dubai: Events Policy in an Arab State 11. Mardi Gras New Orleans: Policy Intervention in an Historical Event 12. Singapore: A Mixed Economy of Events 13. Conclusions. Bibliography