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Tracking the Audience
ISBN-13:
9781136514791
Veröffentl:
2012
Seiten:
192
Autor:
Karen Buzzard
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key methodological factors that have influenced audience ratings, tracing the practice's history from its early beginnings up to its most recent advances.
Introduction: Audience Ratings in the 21st Century: The Digitalization of Media Audiences Part 1: Analog 1. Network Radio Audiences: The Telephone Coincidental, The Telephone Recall and The Household Meter 2. Local Radio and TV Audiences: The Diary Initiative 3. Network TV Audiences: The People Meter Initiative Part 2: Digital 4. Local TV Audiences: The Local People Meter Initiative 5. Local Radio Audiences: The Portable People Meter Initiative 6. Internet Audiences: The Software Meter Initiative 7. Exploring New Digital Currencies for TV, Cable, and Internet Audiences: Digital Cable and Set-top box Data Initiative. Conclusion
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