International Perspectives of Festivals and Events addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. Incorporating a range of international perspectives, the book provides the reader with a global look at current trends and topics, which have until now, been underrepresented by current literature. International Perspectives of Festivals and Events includes a broad range of research, case studies and examples from well-known scholars in the field to form a unified volume that informs the reader of the current status of festivals and events around the world. In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events.

Part 1 Destination, Image and Development, Martin Robertson; Chapter 1 Using Major Events to Promote Peripheral Urban Areas: Deptford and the 2007 Tour de France, Andrew Smith; Chapter 2 Weymouth's Once in a Lifetime Opportunity, Deborah Sadd; Chapter 3 Tourism and the Hans Christian Andersen Bicentenary Event in Denmark, Janne J. Liburd; Chapter 4 Establishing Singapore as the Events and Entertainment Capital of Asia: Strategic Brand Diversification, M. Foley, G. McPherson, D. McGillivray; Chapter 5 The South Korean Hotel Sector's Perspectives on the 'Pre-' and 'Post-event' Impacts of the Co-hosted 2002 Football World Cup, Misuk Byeon, Neil Carr, C. Michael Hall; Part 2 Community and Identity, Alan Fyall; Chapter 6 Indigenous Australia and the Sydney 2000 Olympic Games: Mediated Messages of Respect and Reconciliation, Leanne White; Chapter 7 How Festivals Nurture Resilience in Regional Communities, Ros Derrett; Chapter 8 The Buon Ma Thuot Coffee Festival, Vietnam: Opportunity for Tourism?, Lee Jolliffe, Huong Thanh Bui, Hang Thy Nguyen; Chapter 9 Tasting Australia: A Celebration of Cultural Identity or an International Event?, Graham Brown, Shirley Chappel; Chapter 10 Festivals and Tourism in Rural Economies, Emma H. Wood, Rhodri Thomas; Part 3 Audience and Participant Experience, Adele Ladkin; Chapter 11 Commemorative Events: Sacrifice, Identity and Dissonance, Warwick Frost, Fiona Wheeler, Matthew Harvey; Chapter 12 Running Commentary: Participant Experiences at International Distance Running Events, Richard Shipway, Ian Jones; Chapter 13 Elite Sports Tours: Special Events with Special Challenges, Michael Morgan, Richard Wright; Chapter 14 The British Pop Music Festival Phenomenon, Chris Stone; Part 4 Managing The Event, Jane Ali-Knight; Chapter 15 A Model for Analysing the Development of Public Events, Elbe Jörgen; Chapter 16 Human Resources in the Business Events Industry, Krzysztof Celuch, Rob Davidson; Chapter 17 Measuring the Impact of Micro-Events on Local Communities: A Role for Web-Based Approaches, Geoff Dickson, Simon Milne; Chapter 18 Post-modern Heritage, Chivalry, Park and Ride: Le Tour Comes to Canterbury, J. Lovell; Chapter 19 Towards Safer Special Events: A Structured Approach to Counter the Terrorism Threat, Alexandros Paraskevas;