Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

Part 1 Part A: Festivals, Events and the Cultural Experience; Chapter 1 Introduction to Arts, Culture and Leisure, Jane Ali-Knight, Martin Robertson; Chapter 2 An Overview of Events Management, Galal Salem, Nigel Morgan; Chapter 3 Festivals, Events and the Destination, Ros Derrett; Part 2 Part B: Managing the Arts, Culture and Leisure Experience; Chapter 4 Event Design and Management, Steve Brown, Jane James; Chapter 5 Visitor Management for Festivals and Events, Ian Yeoman, Martin Robertson, Una McMahon-Beattie; Chapter 6 Service Quality and Managing Your People, Siobhan Drummond, Heather Anderson; Chapter 7 Implications and Use of Information Technology within Events, Karl Knox; Part 3 Part C: Marketing, revenue and retail operations; Chapter 8 Events and the Destination Dynamic, Martin Robertson, Kenneth MacMillan Wardrop; Chapter 9 Marketing Information for the Events Industry, Emma Wood; Chapter 10 Merchandising and Retail, Stephen A. Doyle; Chapter 11 Festival and Event Catering Operations, Kevin Fields, Paul Stansbie; Chapter 12 Principles and Applications in Ticketing and Reservations Management, Zuleika Beaven, Chantal Laws; Chapter 13 The Potential for Revenue Management in Festivals and Events, Una McMahon-Beattie, Ian Yeoman; Part 4 Part D: Policies and Strategies of Art and Leisure Event Management; Chapter 14 Politics, Public Policy and the Destination, C. Michael Hall, Kristy Rusher; Chapter 15 Event Management for the Arts, Lee Harrison, Fiona McDonald; Chapter 16 The Economics and Evaluation of Festivals and Events, Jack Carlsen; Chapter 17 A Strategic Approach for the use of Sponsorship in the Events Industry, Guy R. Masterman; Chapter 18 The Behavioural Aspects of Financial Management, Razaq Raj; Chapter 19 Risk and Decision Making in Events Management, Phyllis Laybourn; Part 5 Part E: Case studies and contemporary issues of arts and leisure festivals and events; Chapter 20 Attitudes of Visitors and Residents to the Impacts of the 2001 Sidmouth International Festival, Peter Mason, John Beaumont-Kerridge; Chapter 21 Wine Tourism Events, Marina Novelli; Chapter 22 Edinburgh's Winter Festival, Kenneth MacMillan Wardrop, Martin Robertson; Chapter 23 Sponsorship, Funding and Strategic Function, Paul Walters, Razaq Raj; Chapter 24 The Anglesey Sea Symposium, UK, Lester D. Matthews; Chapter 25 A Critical Examination of Sydney's 2000 Olympic Games, Gordon Waitt;