Beschreibung:
A critical cultural materialist introduction to the study of global entertainment media.
Introduction: Globalization and Global Entertainment. 1. Paradigms in Global Entertainment Media Studies. 2. Capitalizing on Global Entertainment Media. 3. Governing Global Entertainment Media: The State, Media Policy and Regulation. 4. Producing Entertainment in the New International Division of Cultural Labour (NICL). 5. Designing Global Entertainment Media: Blockbuster Films, TV Formats and Lifestyle Brands. 6. Global Entertainment Media, Local Audiences. Conclusion: Global Media Studies Between Cultural Imperialism and Cultural Globalization