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Strategic Management in the Arts
ISBN-13:
9781136302442
Veröffentl:
2013
Seiten:
376
Autor:
Lidia Varbanova
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
This book looks at the unique characteristics of cultural organizations and shows readers how to tailor a strategic plan to help these organizations meet their objectives. Including examples, cases, questions and suggestions for further reading, this book is designed to accompany classes on strategic planning, cultural management or arts management.
1. Innovation and Entrepreneurship in the Arts: A Strategic Approach 2. Strategic Management: Essence, Role and Phases 3. Strategic Planning Process, Methods and Types of Plans 4. Strategic Thinking: Vision, Mission and Objectives 5. Strategic Analysis: Art Organization and Its Environment 6. Choice of Strategies 7. Marketing, Creative Programming and Audience Development Plan 8. Human Resource Management Plan 9. Technological and Production Plan 10. Financial and Fundraising Plan 11. Implementation, Monitoring and Strategic Reflection
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