Through an interdisciplinary lens, this collection of essays explores how recent advances and shifts in information technologies and globalization have impacted cultural markets, fashion, the digital generation, mobile culture, femininity, matrimonial advertising, and a film actress' image and performance. Drawing upon a diverse range of sources and methods including historical research, content analysis, anthropological observation, textual analyses, and interviews, Asian Popular Culture in Transition makes a significant contribution to this growing area of research.

Introduction Part 1: Cultural Markets 1. Market, Popular Culture, and Popular Religion in Contemporary China: The Market/Temple Fairs of Jinhua 2. The Opening of Popular Cultural Markets of South Korea under Economic Nationalism and International Pressure 3. Fashioning Modern India: From Indio-Chic to "India Incorporated" Part 2: Youth and Technology 4. Didactic Escapism: New Viewing Practices among China's Digital Generation 5. The "Hidden Homeless" in Japan's Contemporary Mobile Culture 6. K-pop beyond Asia: Performing Trans-Nationality, Trans-Sexuality, and Trans-Textuality Part 3: Gender 7. From "Hyper-feminine" to Androgyny: Changing Notions of Femininity in Contemporary China 8. Bride and Prejudice: Newspaper and Website Matrimonial Advertisements of Indian Women 9. Fighting for a Hong Kong/Chinese Female Identity: Michelle Yeoh, Body Performance, and Globalized Action Cinema