This book focuses on the rhetoric of food and the power dimensions that intersect this most fundamental but increasingly popular area of ideology and practice, including politics, culture, lifestyle, identity, advertising, environment, and economy, analyzing rhetoric's role in food representations, and its symbolic and material effects.

Foreword Raymie E. McKerrow Introduction Joshua J. Frye and Michael S. Bruner 1. The Operations of Nature Sir Albert Howard 2. Exposing Empty Bellies/Empty Calories: Representing Hunger and Obesity Jean Retzinger 3. Politics on Your Plate: Building and Burning Bridges across Organic, Vegetarian, and Vegan Discourse Laura K. Hahn and Michael S. Bruner 4. "Food Talk:" Bridging Power in a Globalizing World John R. Thompson 5. Food, Health, and Well-being: Positioning Functional Foods Alison Henderson and Vanessa Johnson 6. Parsing Poverty: Farm Subsidies and American Farmland Trust Maxwell Schnurer 7. Pardon Your Turkey and Eat Him Too: Antagonism Over Meat Eating in the Discourse of the Presidential Pardoning of the Thanksgiving Turkey Carrie Packwood Freeman and Oana Leventi-Perez 8. Resignified Urban Landscapes: From Abject to Agricultural Natashia Seegert 9. Lee Kyung Hae and the Dynamics of Social Movement Self-Sacrifice Joshua J. Frye 10. Let's Move: The Ideological Constraints of Liberalism on Michelle Obama's Obesity Rhetoric Abigail Seiler 11. Spatial Affects and Rhetorical Relations: At the Cherry Creek Farmers' Market Justin Eckstein and Donovan Conley 12. Revolution on Primetime TV: Jamie Oliver Takes On the US School Food System Garrett M. Broad 13. The Man and the Cannibal: A Moral Perspective on Eating the Other Alexander V. Kozin 14. On Establishing a More Authentic Relationship with Food: From Heidegger to Oprah on Slowing Down Fast Food Kara Shultz 15. Narratives of Hunger: Voices at the Margins of Neoliberal Development Mohan J. Dutta Contributors Notes Index