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Media Studies
ISBN-13:
9781136259876
Veröffentl:
2013
Seiten:
328
Autor:
Sarah Casey Benyahia
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Bringing together key writings with original textbook material, Media Studies: The Essential Resource explains central perspectives and concepts within Media Studies. Readers are introduced to a range of writing on media topics promoting an understanding of the subject from both contemporary and historical perspectives.
Introduction Part 1: Analysis and Perspectives 1. Introduction 2. Images Analysis 3. Narrative as an Analytical Tool 4. The Role of Genre 5. Representation and Age 6. Realism and Documentary 7. Intertextuality 8. Ideology and Advertising Part 2: Media Audiences 9. Encoding and Decoding 10. Researching Audiences 11. Ethnographic research 12. Audience Segmentation 13. Questioning 'Effects' 14. Reality TV Audiences 15. Gendered Consumption 16. Fans Part 3: Ecologies and Creativities 17. Introduction 18. Media in the Global Economy 19. Public Service Broadcasting 20. News Selection and Presentation 21. Regulation and the Press 22. Working in the Media 23. Media Spectacle 24. We are all Celebrities Now Conclusion
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